Laval, Canada, April 5, 2016 — Embrionix, the leading developer of video SFP and emSFP, proudly announced their IABM nomination for their latest SDI-to-IP gateway converter. Appropriately named emSFP-GATEWAY, the module was entered and elected for the IABM Game Changer Awards 2016.

‘We are very proud of this announcement by IABM for the game changer nomination. Our feedback confirms the market place understands the ideal use case for IP. Our opinion may be bias, but direct media interfaces on a COTS switch seems the most logical for content collection. The SDI to IP emSFP gateway is the most efficient and flexible integration possible. This mean a zero additional rack space, and no need for additional power or cooling.’ said Sarkis Abrahamian, VP business development at Embrionix.

One of the key advantages of this implementation technique is the use of the same COTS (Commercial-off-the-shelf) 10 GbE switch used in todays vast telecom market. emSFP-GATEWAY allows SDI and IP native sources and destinations to connect to the same equipment to rout media everywhere inside your Network.

Up to 96 x SFP gateway functions can be processed within a 1RU COTS switch. The Embrionix gateway modules provide the versatility to adapt various audio and video IP formats by encapsulating and de-encapsulating signals such as ST-2022, AES67, AIMS TR03, ASPEN and JPEG-2000 formats. This clearly streamlines interoperability between devices from multiple vendors.

With continued participation and collaboration from standards bodies and Product Manufacturers, IP transport standards are beginning to get closer to final form.

‘The SFP form factor has been our primary focus from the beginning. The IP industry was the birthplace of the SFP form factor. We understood the evolutionary steps coming in video and focused our efforts on miniaturization. Embrionix team has developed an idea that can adapt to the changing and growing media space, while maintain SFP form and interoperability. This truly is a game changer” said Renaud Lavoie, President and CEO.”

‘Our gateways are easily configurable via In-band IP. Customers can decide which formats they want to use on a case-by-case basis. The configuration is accessible over the network and gateways are accessible via RestFul API.’ added Sarkis Abrahamian, VP business development at Embrionix.

Embrionix will be showcasing the SDI to IP SFP technology in the North Hall, Booth N5116. Embrionix will also have a presence at more than 40+ booths at NAB this year, demonstrating the diverse format adaptors available with the SFP and emSFP modules. For more information regarding our products, please contact us at info@embrionix.com or at www.embrionix.com www.embrionix.com. To reserve a time with Embrionix' team at NAB 2016,please fill up the: NAB2016 meeting request.

About Embrionix

Embrionix provides innovative conversion products that can be integrated into equipment from various manufacturers. With their unique product design that is based on a “SFP” (Small Form-Factor Pluggable) that incorporates conversion functionality, Embrionix enables and simplifies numerous infrastructure solutions. Embrionix is advantageously positioned for a successful transition to IP due their highly optimized solution for SDI to IP conversion. SFP modules are installed directly inside IP switches to process the signal encapsulation and decapsulation. The company also offers a series of standalone, miniature devices that provide monitoring and signal adaptation. By leveraging its core competencies in video broadcast, Embrionix provides the major broadcasters in the industry with the utmost flexible VIDEO SFP modules (emSFP) . Based in Laval, Canada, Embrionix also has Design, Research & Development, and Sales offices located globally in California, France, Germany, Israel, United Kingdom, Brazil and Japan. For more information on pricing and availability, please visit www.embrionix.com or contact our sales team by E-mail

Embrionix, the Embrionix logo and emSFP, emVIEW, emFUSION, emEXTEND logo are trademarks of Embrionix Design Inc. All other products or services mentioned herein are the property of their respective owners. Copyright Embrionix Design Inc, 2016